About Me
Highly skilled, multifaceted, NY based graphic designer with a keen eye for detail and a strategic approach to design. Bringing over eight years of experience gained with companies such as WeightWatchers, Carter’s | OshKosh B’Gosh, and Splendid Spoon. Successful track record in delivering high quality, marketing solutions across digital and print platforms.
Skills:
Layout Design | Email Design | Marketing Campaigns | Candle Packaging | Photo Editing | Paid Media Advertising | Social Media Advertising | Digital Applications | E-commerce | Food Packaging | D2C Packaging | Project Management | Print Collateral | Problem Solving | Solution Based Design | Animation/Motion |
Tools:
Adobe Creative Suite (Illustrator, Photoshop, InDesign, AfterEffects, XD) | Figma | Asana
Education
City College of New York
BA in Digital Design
Graduated June 2016
Borough of Manhattan Community College
AS in Multimedia Programming & Design
Graduated May 2014
Experience
Win Brands Group (Contract) | Senior Marketing Designer
September 2023 – March 2024
• Managed brand and design guidelines, ensuring consistency and growth across four brands: Homesick, Qalo, Love Your Melon, and MiHigh/Gravity.
• Collaborated closely with cross-functional teams and stakeholders to meet key marketing milestones and objectives.
• Designed impactful visuals for wholesale events like The Surf Expo and The Running Event, product packaging for Homesick candles, and omni-channel marketing campaigns.
Splendid Spoon | Graphic Designer
June 2022 – June 2023
• Developed FDA-compliant packaging for multiple product lines, including Dishes, Soups, and Noodles.
• Worked with cross-functional teams to create assets for social media, email marketing, brand campaigns, paid ads, and packaging.
• Provided art direction, modeling, and post-production retouching for product photoshoots.
Weight Watchers | Digital Designer
September 2020 – June 2022
• Partnered with leadership to launch new products and design assets for high-profile partnerships and campaign, including WellnessWins, Blue Apron, Chobani, and Obe.
• Led the creation of monthly newsletters and seasonal campaign landing pages in Drupal, such as for Black History Month, aimed at increasing member engagement.
• Designed and optimized A/B tests for the WW homepage, resulting in a 7.5% increase in on-page conversions.
OshKosh B’Gosh (Contract) | Digital Graphic Designer
September 2019 – December 2019
• Spearheaded the design of digital promotional campaigns, including Dash in to Win, Black Friday, Fun Cash, and Rewarding Moments.
• Executed co-branded and tri-branded promotional projects for Carters, Skip Hop, and OshKosh B’Gosh.
• Collaborated with design teams to maintain weekly email marketing cadence and introduced new email template elements to highlight product features.
Frost Productions | Graphic Designer
May 2016 – August 2019
• Partnered with the Creative Director to execute a complete company rebrand, including social media assets and brand collateral like letterheads and lookbooks.
• Worked alongside the Marketing Coordinator to create strategic marketing campaigns for email and social media.
• Collaborated with the Fabrication Manager to produce 2D renderings for clients such as The Met, The Tony Awards, GoldenTree, Calvin Klein, and the New York Botanical Garden.